National Virtual Teacher Association

Mission: Inspire virtual teachers to provide excellent instruction.

Challenge: The client sought to design, develop, and build a nationally recognized brand that would establish standards for high-quality K–12 virtual instruction.

Engagement:  Our partnership was comprehensive. We developed multiple online courses, built a cohesive brand identity, and served as the public face of the organization through webinars and podcasts. We were listed as the teacher of record and adjunct professor at two universities, and led the development and training of a team of evaluators. We created and managed a twice-monthly newsletter, twice-weekly social media strategy, and launched the prestigious National Virtual Teacher of the Year award. Our work also included collaboration with corporate partners, national conference presentations and exhibits, ghostwriting a published book, developing national rubrics for virtual instruction, implementing a certificate renewal process, and securing state-level approval of professional development hours (CPE/CEU) across the country.

Results: Now in our fifth year together, we’ve successfully achieved and exceeded every goal initially set for NVTA. This remains one of our longest-standing and most impactful contracts, with continued innovation and relationship-building across school districts, universities, and corporate partners nationwide.

Favorite Part of Working with This Client: We especially enjoy representing NVTA at national conferences 3–4 times a year. Engaging with educators, thought leaders, and partners face-to-face continues to energize and inspire our ongoing work.

Learn More: https://virtualteacherassociation.org/